Search Engine Optimization (SEO)
If you just started a business or a new website, the questions that you’ll most like be asking is “how do I bring traffic to my website?” There are different ways to market your websites, such as pay-per-ads, lead generation, and SEO.
Out of these methods, SEO is the most effective and affordable marketing strategy to bring quality and targeted traffic to your site.
What is SEO?
SEO stands for Search Engine Optimization, which emphasizes on bringing your website to the top of the search engine whenever user types in a specific topic or keyword on the search inquiries.
For example, if you own a education business in Hong Kong, it makes sense for your business to be the first thing that people see when they type “education business in Hong Kong”
Why is SEO Important?
If you are wondering about whether you should invest in SEO or not, here are the reasons why SEO is very crucial for your business:
You can attract visitors from all over the world, but it won’t make sense if they are not interested in your products or services. Quality traffic is visitors who are actively searching for what you are selling or providing, and SEO helps attract quality users.
Quantity of Traffic
Once you have the right users coming into your website from The search engine, it only makes sense to bring more and more traffic. The significant part about SEO is that the more you use it, the more visitors you get.
The issue with pay-per-click ads is that you pay for each targeted person that comes into your site. Unfortunately, not everyone will take action to make a purchase, so you end up wasting money. Fortunately, with SEO, these organic traffics are free, so you will not be throwing money away if they don’t take action.
What SEO Services Do We Offer?
If you are ready for SEO, here are the services that we provide:
- Competitor research and analysis
- Keyword research and analysis
- On-page SEO & Off-page SEO
- Link building
- Targeted content creation
- Sitemap optimization and creation
- Landing page creation/optimization
- Landing page A/B testing
- Keyword ranking
- Performance metrics
- Transparency report
- ROI analysis
- Monthly keyword ranking report
- Blog article creation
- Implement the conversion tracking
- Analytic traffic reports
- Personals SEO Strategist
White Hat SEO Vs. Black Hat SEO: Which One Do We Use?
Black Hat SEO
Black Hat SEO is a technique to get to a higher search engine ranking by breaking the rules. It is often used by people who are looking for a quick return on their site rather than a long-term investment. The most common techniques used by black hat includes link farming, keyword stuffing, and content spamming. The issue with the black hat method is that it can result in your site getting banned and deindexed by the search engine.
White Hat SEO
White Hat SEO involves using keywords, analysis, meta-tags, and research to help rank a website. It is done legitimately and gradually to build backlinks, quality content, and a reputation. It is often utilized by reliable digital marketing agencies and individuals who want long-term investments on their website.
Which One Do We Use?
Our company uses White Hat SEO because we believe in practicing digital marketing ethically and efficiently. All our strategies will help you rank successfully without getting penalized by the search engine. We emphasize on long-term investment and a higher ROI.
Can I Get Results Overnight
A solid SEO ranking will not happen immediately. Anyone that promises you the world is most likely using Black Hat SEO. We believe that it is important for our clients to build a solid foundation before anything else can happen. Once the foundation is created, we will slowly and gradually build it up with quality content, site audits, backlinks, and much more.
Keep in mind that SEO is an art form in and of itself, and it’s essential to truly understand how this work to manipulate this whole process in your favor. We use a reliable approach that emulates the way the search engine works, so your business will begin climbing the ranks within three months, and eventually get position on page one of Google, Yahoo, Baidu.