This is a complete guide to SEO search engine optimization on the web page in 2020.

In this tutorial, you will learn.

  • How to optimize your content
  • How to create SEO-friendly URLs
  • How to write a title and description
  • More tips

Here we go.

Page SEO search engine optimization basis

What is Page SEO Seo (On-Page SEO)?
SEO on a page is a practice for search engines and users to optimize web content. Common page SEO practices include optimizing title tags, content, internal links, and URLs.

This is different from off-page SEO, which is optimized for off-site signals such as backlinks.

Why is in-page SEO important?
Can traditional in-page SEO still work in 2020?

That’s right!

In fact, Google’s own “How Search Works” report notes that while Google is smarter than ever, it still uses old-fashioned things (such as finding specific keywords on your page).

Google will still crawl the keywords of your site. And there is data to support this. If you search for any competitive keywords, you’ll find that almost all of the top pages use them in the title tag.

That said.

Search engine optimization on a page is more than just stuffing keywords into the HTML of the page.

To rank content in 2020, you also need to optimize your content. For example:

  • User experience
  • Bounce rate and stay time
  • Search intent
  • Page load speed
  • Hits

Optimize your content for SEO

Now that you know why SEO on the page is still important, it’s time to start optimizing your content.

Specifically, in this chapter, I’ll show you how to optimize keywords for each page on your site.

So if you ever thought, “How do I use keywords on a page?” “You’ll like the actionable tips in this chapter.

Use target keywords in the first 100 sentences

This is an old-school page SEO strategy, still has a certain effect.

All you need to do is use your main keyword once in the first 100-150 words of the article.

For example, in my article, I optimized the keyword “email marketing”, which I mentioned at the beginning of the article.

Use keywords in the article introduction
Why is this important?

Google will put more weighting on words that appear early on the page.

Use your target keyword in the first 100 words.
That makes sense. Imagine that you just published an article about “email marketing”. If your article is really about “email marketing,” does it make sense to use the word “email marketing” in the first half of the page?

Of course not.

That’s why you have to put down your keywords in the first 100 words or so. This is one of the little things that helps Google understand what your page is about.

Wrap your blog post title with H1 tags

The H1 label is like a mini title tag.

In fact, Google has said that using the H1 tag “helps Google understand the structure of the page.”

Google’s ranking of H1 tags
Most platforms, such as WordPress, automatically add H1 tags to the title of your blog post. If that’s the case, you’ll be fine.

This is not always the case. You have to check the code of your website to make sure that your title is wrapped in the H1 label. And your keywords are also in this H1 label.

Include a subheading in the H2 label

Include your target keywords in at least one subtitle. And wrap the subtitle sits with the H2 label.

Does the H2 tag affect or disrupt your page SEO?

No way. But it’s not going to do any harm. And my own SEO experiment shows that the target keyword wrapped in the H2 label, can play a role.

Keyword frequency

The frequency of keywords is just as it sounds. It refers to the number of times your keywords appear in the content.

Google may deny that the number of times it uses the same keywords multiple times helps to improve the ranking. But experienced SEO experts will tell you that it is certainly effective.

Think about it that way.

Imagine that you have a page that Google thinks is about a particular keyword. But this keyword appears only once on the page.

How sure are they to know that this page is about this keyword? I’m not sure.

Conversely, if the keyword is mentioned 10 times on the page, Google can have more confidence in the page’s subject.

To be clear: it’s not about keyword filling or anything like that.

It’s just a few times to simply mention your target keywords and confirm to Google that your page is really about this topic.

Use an external (external chain) link

External links to related pages can help Google find your page theme. It also shows Google that your page is a hub for high-quality information.

And it’s not just a theory. People from Reboot Online did an experiment to see if external links helped improve ranking.

They created 10 new sites. Half of these sites are linked to authoritative sites such as Oxford University. The other half of the site does not have an external link.

Sites with external links rank higher than sites without external links.

Optimize your URL for SEO

Your URL structure is an underrated part of seo on the page.

Yes, Google recently started using strange versions of URLs in search results.

But even so, the terms used in your URL are shown here. In addition, the URLs in mobile and desktop SERP are now above the title label.

So I’d like to say that your URL is actually more important now than before.

With these, let’s take a look at how to create SEO-friendly URLs.

Make your URL shorter

Include a keyword in each URL
Seriously. That’s it.

For example, my link building guide is optimized around the keyword “link building”. So I used this keyword in my URL.

This is not to say that your URL should only contain your keywords. Adding an extra word or two to your URL is perfectly possible, or to have your keywords appear after the subfolder.

Optimize titles and description labels

In this chapter, you will learn how to optimize your title and metadescriptions for SEO.

According to Google, the hashtag still “helps a lot” to your ranking.

So they are worth optimizing.

And it’s the same in your description. Google may not use your description to understand what’s on your page, but searchers use it to figure out which result to click on.

So if you want to write a SEO-friendly title tag and description, this chapter is for you.

Load your title label sits early

In my opinion, your title tag is the most important SEO factor on the page.

This is because your title tag allows search engines to have a high-level overview of your page.

In my experience, the closer the keyword is to the beginning of the title tag, the greater the weight in the search engine.

Your keywords don’t have to be at the beginning of the title. This doesn’t always make sense.

But the closer your title is to the front of the title label, the better.

Use title label modifiers

Using modifiers such as “Best,” “Guide,” “Checklist,” “Quick, and Review” can help you rank long-tailed words for your target keywords.

In this way, we can have a long-tailed version of the “Learning SEO” ranking, such as “Learning SEO Guide”.

You can even have a strategy better than that.

I added the title tag modifier “for SEO” to this list of keyword research tools.

Why is this happening? That way, when people use words like “SEO keyword research tool,” my page will be displayed. And then it worked!

Use unique, keyword-rich character descriptions

Google’s Getting Started with Search Engine Optimization notes.

Google webmaster label synod
Google recently advised people to write their own meta-descriptions.

Google says, “Fill in your meta-description”
(Although Google can override them with its own snippets)

This is because a good meta description can help your results stand out and improve your organic click-through rate.

A good meta description can improve your organic click-through rate.

You also want to include your keywords in your description once.

Why would you do that?

Because Google will bold the words that match that person’s query.

Description of bold search terms
Again, this can give you a nice little CTR boost.

Write SEO content

It’s time to publish content worthy of the top ranking.

This process goes far beyond using keywords on your page.

To be ranked in 2020, your content must be

  • Unique content
  • Value
  • Optimised for search intent

In this chapter, I will show you how to ensure that your SEO content fits these 3 boxes.

Unique content

When I say “unique,” I’m not just talking about repetition.

I mean, publishing content doesn’t just duplicate what already exists.

In other words, it’s about bringing something new.

This new thing can be.

  • A new proposal or strategy
  • Better list of resources
  • Powerful design and user experience
  • New case studies
  • A simplified step-by-step process

But for such a highly competitive word, the use of keywords is not enough.

Valuable content

Posting something unique is a good place to start.

But that’s not enough.

According to the hosting facts, 4 million blog posts come out every day.

So to make your content stand out and get noticed, you have to be super valuable.

Here are a few ways to make your SEO content super valuable.

Add details. Pictures, screenshots and steps make it easy to put your content into practice.
A crisp copy. Strong copywriting will make your content more attractive.
The updated material. New strategies, steps, and examples will make your content more appealing.
Expert author. Most of the content is written by people who have never done what they tell you. Content written by people with first-hand experience is almost always more valuable than what is written by random freelance writers.
The main reason why my SEO checklist post is so valuable is the checklist itself.

It starts with beginner-friendly content. And become more advanced as you work hard. Along the way, you’ll get a lot of specific details. And the content is written by people who live and breathe SEO every day.

Content that satisfies the search intent

Unique, valuable content puts you on google’s first page.

But if you want to stay there, your page must meet the search intent.

In other words, your page must be what Google Searchers want.

Your page must be what Google Searchers want.

Otherwise, your page is likely to be buried on page three.

Optimised CTR

Your organic click-through rate is important for two reasons.

First, CTR is (possibly) a factor in Google’s ranking.

Second, improving your CTR can bring more traffic to your site.

In this chapter, I’ll show you four practical ways you can improve your organic click-through rate.

Last year, we analyzed 5 million Google search results to see why some pages have higher click-through rates than others.

And one of our most surprising findings is that the CTR based on the question’s title tag is above average.

The organic click-through rate of the question title is 14.1 higher than that of the non-question title.
So as long as it makes sense, I recommend testing the questions in the title label.

Fill missing meta description

I talked about meta-descriptionin in the first chapter.

Specifically, I pointed out that you want your description to be super compelling.

But you don’t need to write amazing descriptions when you’re 100. As long as there is a meta description may be sufficient.

In fact, we found that pages with meta-descriptions increased the click-through rate of pages with meta-descriptions by about 6 compared to pages that lack meta-descriptions.

The average click-through rate of a page with a meta-description is higher than that of a page without a meta-description.
I suggest doing an SEO audit of your website to find pages that do not have meta-descriptions. Then, add a description for the page you want.

Use comments or FAQ mode

Schema doesnot directly help your SEO.

But using certain types of Schema can help your Rich Snippets.

And Rich Snippets can help you optimize your search engine.

The two best schema types to get Rich Snippets are Review Schema and FAQ mode.

You can use the structured data testing tool to repeatedly check that your Schema settings are correct.

Add some emotion to your title tag

Our CTR study found that emotional titles had a click-through rate of seven compared to titles without strong emotions.

High organic click-through rate for emotional titles
We also found that emotional “strong words” dropped click-through rates by 12.

What’s the reason?

Well, people will be attracted to those emotional headlines. . . to a certain extent.

If the title is too exaggerated, it looks like a clickbait.

And they’ll click on another, less junk-looking result.

Bottom line. Write a title tag with emotion. But avoid words like “crazy” and “powerful” because they will make your title look like clickbait.

Add the current year in the title and description

Adding years to your title and description does not affect or damage your click-through rate.

But in my experience, it does help… Especially for content that may soon become obsolete.

For example, someone doesn’t need last month’s content when searching for “philosophy.”

But for keywords like “best smartphone,” people want to make sure they’re reading the latest content.

Adding years to your title and description gives you a clear idea that your content is up to date.

User experience signal on the page

In this chapter, I’ll show you how to optimize your content for user experience signals.

In other words, how Google Searchers interact with your content).

Does Google really focus on dwell times, bounce rates, and other user interaction signals?

That’s right.

In fact, Google’s “How Search Works” says that to help them rank for the best results, they “use aggregated anonymous interactive data to assess whether search results are relevant to queries.”

It’s time to show you how to keep your content on your page with Google Searchers.

Push content to the side of the page

When someone sits on your site from Google, they want answers quickly.

That’s why you want to avoid having a lot of pictures at the top of the fold.

Instead, put your title and introduction at the front and center.

To put it bluntly: It’s okay to have a picture at the top of your post. But if it pushes your content below the page, that’s not good.

Divide your contents.

In a perfect world, visitors read every word on your page.

But we don’t live in a perfect world, 🙂

That’s why you want to make your content super easy to navigate.

I used a lot of H2 subtitles, bullet lists, and pictures.

There’s an active community

Having a community on your blog is like jumping out of cheater code.

Why?

Because a high-quality comment area will allow people to read your article after there is something to see.

This is because comments can add a background to your article.

Contribute new methods and strategies.

And, sometimes, with a little bit of controversy to adjust.

Everything that makes people super sticktoyour pages.

Advanced page SEO tips

This last chapter is a list of some of my favorite in-page SEO tips.

So once you’ve optimized the page’s title and H1 label, here are some tips to help your page SEO take it to the next level.

Let’s go straight to the policy.

Use original images

Do you use stock images in your content?

Well, those stock images may be hurting your SEO.

Shai Aharony recently tested the impact of inventory images on Google’s ranking.

What’s going on here….

First, Shai made a whole new web site for the experiment. These are fresh domain names that have never been registered before.

He uses generic stock images on some websites. The original image was used on other sites.

The results are clear: sites with unique images are better than sites that use them.

So, if you’re using stock photos that millions of households use on other sites, consider creating custom images.

Internal links

Internal links are very important for SEO optimization.

Specifically, you want to link to pages that need to be promoted from the high-authority page on the site.

Internal links from high-authoritative pages to low-authoritative pages
When you do, be sure to pay attention to using keyword-rich anchor text.

With these, here’s the process I used and recommended.

First, use SEO tools like Ahrefs to take out the most authoritative pages on your website.

Then, add some high-priority pages that are internally linked to your site from these pages.

Very simple.

If you want to see a good example of how to do internal links on your website, see Wikipedia.

They add a lot of internal links with keywords on each page.

Write a comprehensive content

Google wants to show users everything they want on one page.

In other words: comprehensive content.

And if your post covers the entire topic, it has a higher chance of ranking.

And what’s the easiest way to make sure Google sees your content is complete?

LSI keywords.

The LSI keyword is synonymous with google’s ability to determine the relevance of a page.

I don’t use LSI keywords crazy because I usually write long things.

Long content increases your chances of naturally using LSI keywords.

However, if you want to 100 sure you’re using LSI keywords, search Google for your keywords and then scroll down to the bottom of the page “With… Related search “area.”

Google Search – Searches related to the following keywords
And throw anything meaningful into your post.

Speed up your pages

Google has publicly stated that page load speed is a sign of SEO ranking (they’ve recently made PageSpeed more important).

Delete as many third-party scripts as possible.

Third-party scripts can negatively impact page load times
and reduce the total size of your page.

Image optimization

Every image you want to give you on your site has a descriptive file name and alt text.

This helps Google (and visually impaired users) understand what each picture shows.

And if it makes sense, do a picture optimization around your target keywords. Therefore, use a file name that contains the target keyword (ex: on-page-seo-chart.png). And use the same keywords as part of the alt tag of the image.

Another reason to optimize images for SEO: It gives search engines another clue to what your page is about. . . this can help it rank higher.

In other words: when Google sees a picture of a page with “blue widget” and “green widget,” it tells them, “This page is about widgets.” “This page is about gadgets.”

Rank your content in featured clips

Ranking in featured clips can make a big difference to your click-through rate.

What’s the only problem?

According to this industry study, you need to be on the first page to get the opportunity to get featured clips.

Where are the featured clips ranked?
This means you need to find the results of the first page, have a feature dyslenos and your ranking.

To find them, you can open Ahrefs, SEMrush or any SEO software you use.

Then find the page on the first page of Google from your website.

Then, filter keywords that already have featured clips.

Then, take a look at the featured clips for each word in Google.

Finally, you need to optimize your content so that it ranks in Feature Snippet.

So, if you see a “defined” Featured Snippet, then you’ll include a short definition in the content.

If this is a list of steps or tips, then you want to make sure that your page structure is consistent.

Voice Search SEO

Voice search is growing rapidly.

And what’s the best way to optimize your voice search content?

Create a FAQ page.

Our Voice Search SEO study found that Google likes to pull voice search results from FAQ pages.

Now I want to hear your mind

I hope this SEO guide on this new page will be helpful to you.

If you need any help, feel free to contact us.

Hanlin Wang

About Hanlin Wang

Hanlin Wang leads the Editorial and Content Management at Rays Technology. With years of experience in cloud industry, Hanlin knows the industry trends and have unique insights in cloud adoption and work transformation.